> For the complete documentation index, see [llms.txt](https://www.mica.wtf/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://www.mica.wtf/mica/title-ii-crypto-assets-other-than-asset-referenced-tokens-or-e-money-tokens-art.-4-15/article-7.md). # Article 7 | | | | --------------- | ------------------------------------------------------------------------------- | | **Instrument** | Regulation (EU) 2023/1114 (MiCA) | | **Source** | [EUR-Lex](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32023R1114) | | **Status** | In force | | **Review rule** | Legal-text changes require human review | ### Marketing communications 1. Any marketing communications relating to an [offer to the public](https://www.mica.wtf/definitions/definitions/mica/offer-to-the-public) of a [crypto-asset](https://www.mica.wtf/definitions/definitions/mica/crypto-asset) other than an [asset-referenced token](https://www.mica.wtf/definitions/definitions/mica/asset-referenced-token) or [e-money token](https://www.mica.wtf/definitions/definitions/mica/electronic-money-token), or to the admission to trading of such crypto-asset, shall comply with all of the following requirements: 1. the marketing communications are clearly identifiable as such; 2. the information in the marketing communications is fair, clear and not misleading; 3. the information in the marketing communications is consistent with the information in the [crypto-asset](https://www.mica.wtf/definitions/definitions/mica/crypto-asset) white paper, where such crypto-asset white paper is required pursuant to [Article 4](/mica/title-ii-crypto-assets-other-than-asset-referenced-tokens-or-e-money-tokens-art.-4-15/article-4.md) or [5](/mica/title-ii-crypto-assets-other-than-asset-referenced-tokens-or-e-money-tokens-art.-4-15/article-5.md); 4. the marketing communications clearly state that a [crypto-asset](https://github.com/jakesenfti/micawtf/blob/main/spaces/definitions/mica/crypto-asset.md) white paper has been published and clearly indicate the address of the website of the [offeror](https://www.mica.wtf/definitions/definitions/mica/offeror), the person seeking admission to trading, or the operator of the trading platform for the crypto-asset concerned, as well as a telephone number and an email address to contact that person; 5. the marketing communications contain the following clear and prominent statement:\ \&#xNAN;*‘This* [*crypto-asset*](https://github.com/jakesenfti/micawtf/blob/main/spaces/definitions/mica/crypto-asset.md) *marketing communication has not been reviewed or approved by any* [*competent authority*](https://www.mica.wtf/definitions/definitions/mica/competent-authority) *in any Member State of the European Union. The* [*offeror*](https://www.mica.wtf/definitions/definitions/mica/offeror) *of the crypto-asset is solely responsible for the content of this crypto-asset marketing communication.’.*\ Where the marketing communication is prepared by the person seeking admission to trading or the operator of a trading platform, then, instead of ‛[offeror](https://github.com/jakesenfti/micawtf/blob/main/spaces/definitions/mica/offeror.md)’, a reference to ‘person seeking admission to trading’ or ‘operator of the trading platform’ shall be included in the statement referred to in the first subparagraph, point (e). 2. Where a crypto-asset white paper is required pursuant to [Article 4](/mica/title-ii-crypto-assets-other-than-asset-referenced-tokens-or-e-money-tokens-art.-4-15/article-4.md) or [5](/mica/title-ii-crypto-assets-other-than-asset-referenced-tokens-or-e-money-tokens-art.-4-15/article-5.md), no marketing communications shall be disseminated prior to the publication of the crypto-asset white paper. The ability of the [offeror](https://github.com/jakesenfti/micawtf/blob/main/spaces/definitions/mica/offeror.md), the person seeking admission to trading or the operator of a trading platform, to conduct market soundings shall not be affected. 3. The [competent authority](https://www.mica.wtf/definitions/definitions/mica/competent-authority) of the Member State where the marketing communications are disseminated shall have the power to assess compliance with paragraph 1 in respect of those marketing communications.\ Where necessary, the [competent authority](https://github.com/jakesenfti/micawtf/blob/main/spaces/definitions/mica/competent-authority.md) of the [home Member State](https://www.mica.wtf/definitions/definitions/mica/home-member-state) shall assist the competent authority of the Member State where the marketing communications are disseminated with assessing the consistency of the marketing communications with the information in the crypto-asset white paper. 4. The use of any of the supervisory and investigatory powers set out in [Article 94](/mica/title-vii-competent-authorities-eba-and-esma-art.-93-138/chapter-1/article-94.md) in relation to the enforcement of this Article by the [competent authority](https://github.com/jakesenfti/micawtf/blob/main/spaces/definitions/mica/competent-authority.md) of a [host Member State](https://www.mica.wtf/definitions/definitions/mica/host-member-state) shall be notified without undue delay to the competent authority of the [home Member State](https://www.mica.wtf/definitions/definitions/mica/home-member-state) of the offeror, the person seeking admission to trading or the operator of the trading platform for the crypto-assets. *** **Level 2 instruments** * [Title II tokens: white paper](/eu-level/q-and-a/esma-qa-2654-transitional-whitepaper-title-ii.md) — Q\&A ### Related * [asset-referenced token](https://github.com/jakesenfti/micawtf/blob/main/spaces/definitions/mica/asset-referenced-token.md) — definition used in this article * [competent authority](https://github.com/jakesenfti/micawtf/blob/main/spaces/definitions/mica/competent-authority.md) — definition used in this article * [offer to the public](https://github.com/jakesenfti/micawtf/blob/main/spaces/definitions/mica/offer-to-the-public.md) — definition used in this article * [home Member State](https://github.com/jakesenfti/micawtf/blob/main/spaces/definitions/mica/home-member-state.md) — definition used in this article * [host Member State](https://github.com/jakesenfti/micawtf/blob/main/spaces/definitions/mica/host-member-state.md) — definition used in this article * [crypto-asset](https://github.com/jakesenfti/micawtf/blob/main/spaces/definitions/mica/crypto-asset.md) — definition used in this article * [crypto-asset](https://github.com/jakesenfti/micawtf/blob/main/spaces/definitions/tofr/crypto-asset.md) — definition used in this article * [offeror](https://github.com/jakesenfti/micawtf/blob/main/spaces/definitions/mica/offeror.md) — definition used in this article --- # Agent Instructions This documentation is published with GitBook. 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