Article 29
MiCA Article 29 — Marketing communications.
Instrument
Regulation (EU) 2023/1114 (MiCA)
Source
Status
In force
Review rule
Legal-text changes require human review
Marketing communications
Any marketing communications relating to an offer to the public of an asset-referenced token, or to the admission to trading of such asset-referenced token, shall comply with all of the following requirements:
the marketing communications are clearly identifiable as such;
the information in the marketing communications is fair, clear and not misleading;
the information in the marketing communications is consistent with the information in the crypto-asset white paper;
the marketing communications clearly state that a crypto-asset white paper has been published and clearly indicate the address of the website of the issuer of the asset-referenced token, as well as a telephone number and an email address to contact the issuer.
Marketing communications shall contain a clear and unambiguous statement that the holders of the asset-referenced token have a right of redemption against the issuer at any time.
Marketing communications and any modifications thereto shall be published on the issuer’s website.
Competent authorities shall not require prior approval of marketing communications before their publication.
Marketing communications shall be notified to competent authorities upon request.
No marketing communications shall be disseminated prior to the publication of the crypto-asset white paper. Such restriction does not affect the ability of the issuer of the asset-referenced token to conduct market soundings.
Related
asset-referenced token — definition used in this article
offer to the public — definition used in this article
crypto-asset — definition used in this article
crypto-asset — definition used in this article
issuer — definition used in this article
Guidance Note for Issuers of Asset-Referenced Tokens and E-Money Tokens — national implementation reference
S.I. No. 607/2024 - European Union (Markets in Crypto-Assets) Regulations 2024 — national implementation reference
Authorisation of issuers of asset-referenced tokens — national implementation reference
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