> For the complete documentation index, see [llms.txt](https://www.mica.wtf/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://www.mica.wtf/mica/title-iv-e-money-tokens-art.-48-48/chapter-1/article-53.md).

# Article 53

|                 |                                                                                 |
| --------------- | ------------------------------------------------------------------------------- |
| **Instrument**  | Regulation (EU) 2023/1114 (MiCA)                                                |
| **Source**      | [EUR-Lex](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32023R1114) |
| **Status**      | In force                                                                        |
| **Review rule** | Legal-text changes require human review                                         |

### Marketing communications

1. Marketing communications relating to an [offer to the public](https://www.mica.wtf/definitions/definitions/mica/offer-to-the-public) of an [e-money token](https://www.mica.wtf/definitions/definitions/mica/electronic-money-token), or to the admission to trading of such e-money token, shall comply with all the following requirements:
   1. the marketing communications are clearly identifiable as such;
   2. the information in the marketing communications is fair, clear and not misleading;
   3. the information in the marketing communications is consistent with the information in the [crypto-asset](https://www.mica.wtf/definitions/definitions/mica/crypto-asset) white paper;
   4. the marketing communications clearly state that a [crypto-asset](https://www.mica.wtf/definitions/definitions/mica/crypto-asset) white paper has been published and clearly indicate the address of the website of the [issuer](https://www.mica.wtf/definitions/definitions/mica/issuer) of the [e-money token](https://www.mica.wtf/definitions/definitions/mica/electronic-money-token), as well as a telephone number and an email address to contact the issuer.
2. Marketing communications shall contain a clear and unambiguous statement that the holders of the e-money token have a right of redemption against the [issuer](https://www.mica.wtf/definitions/definitions/mica/issuer) at any time and at par value.
3. Marketing communications and any modifications thereto shall be published on the [issuer](https://github.com/jakesenfti/micawtf/blob/main/spaces/definitions/mica/issuer.md)’s website.
4. [Competent authorities](https://www.mica.wtf/definitions/definitions/mica/competent-authority) shall not require prior approval of marketing communications before their publication.
5. Marketing communications shall be notified to the [competent authorities](https://www.mica.wtf/definitions/definitions/mica/competent-authority) upon request.
6. No marketing communications shall be disseminated prior to the publication of the [crypto-asset](https://github.com/jakesenfti/micawtf/blob/main/spaces/definitions/mica/crypto-asset.md) white paper. Such restriction does not affect the ability of the [issuer](https://github.com/jakesenfti/micawtf/blob/main/spaces/definitions/mica/issuer.md) of the e-money token to conduct market soundings.

### Related

* [offer to the public](https://github.com/jakesenfti/micawtf/blob/main/spaces/definitions/mica/offer-to-the-public.md) — definition used in this article
* [electronic money](https://github.com/jakesenfti/micawtf/blob/main/spaces/definitions/emd2/electronic-money.md) — definition used in this article
* [electronic money](https://github.com/jakesenfti/micawtf/blob/main/spaces/definitions/mica/electronic-money.md) — definition used in this article
* [crypto-asset](https://github.com/jakesenfti/micawtf/blob/main/spaces/definitions/mica/crypto-asset.md) — definition used in this article
* [crypto-asset](https://github.com/jakesenfti/micawtf/blob/main/spaces/definitions/tofr/crypto-asset.md) — definition used in this article
* [issuer](https://github.com/jakesenfti/micawtf/blob/main/spaces/definitions/mica/issuer.md) — definition used in this article
* [Requirements for the offer to the public or admission to trading of e-money tokens under MiCA](broken://pages/MN9GOLrhkf81WG9wcWkI) — national implementation reference
* [S.I. No. 607/2024 - European Union (Markets in Crypto-Assets) Regulations 2024](broken://pages/2OaCVkIAygpH9oY0BHgV) — national implementation reference


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